The knowledge of entrepreneurial competencies or traits has been sharpened over the last five decades. It made the people to believe that entrepreneurs are made not born. According to this view, a person possessing a judicious combination of knowledge, skill and motives can be a successful entrepreneur.
Character or moral qualities are as important as physical and psychological. In fact, these are more important than those of physical, mental and social traits.
Salesmanship is for the society as it is the part of society. Like any other human being, salesman is also a social and rational animal. Rather a special kind of social and rational animal.
Psychological or mental qualities are much more important than the physical fitness for physical fitness does not guarantee mental sharpness. It is not to underestimate the physical qualities, but mental traits or facilities have upper hand in personality frame work.
The physical or visible personality of a salesman is demonstrates by physical qualities like sound health, posing posture, alluring appearance and pleasant voice. It is worth emphasizing here that these are the qualities over which a salesman has control.
Specialty salesmen are those who specialise in selling speciality goods such as TV sets, audio, Video, audio-visual sets, fridges, cars, jewelleries, cosmetics, computers, type-writers, copiers, sound-gadgets, watches and clocks, washing machines and even costly stationery items.
Staple salesmen are those who are employes in selling staple goods. 'Staple' goods are nose which are needed by consumers for regular consumption and the demand for these goods is steady and inelastic, presence low margin of profits and keen competition.
All can not be a successful travelling salesman or outdoor salesman as the type of job demands certain minimum requirements which can be called as the requisites for success. These are :
As soon as his customer arrives to his counter, he receives them with a smile, greats him or her and others who accompany him or her, and listens to this or her needs in exact and precise terms. No customer wants to be delayed or held up. It is the ability of such a salesman to satisfy all alike.
Personal selling is one thing and good personal selling is another. The requisites of a good salesmanship are those that enhance its value, status and esteem as not only as an art and science but more so as a profession.