Change Management

An organized approach of shifting persons, groups and organizations from a present state to preferred future state, is known as change management. It is an orderly approach to deal with change, both from the perspective of the organization and individual. Change management is an organizational process that aims to make the employees to accept the […]

Types of Conflict

Some of the types of conflict are: 1. Community Conflict 2. Diplomatic Conflict 3. Economic Conflict 4. Emotional Conflict 5. Environmental Resources Conflict  6. External Conflict 7. Group Conflict 8. Ideological Conflict 9. International Conflict 10. Interpersonal Conflict 11. Inter-Societal Conflict 12. Intellectual Conflict 13. Intrastate Conflict 14. Intrapersonal Conflict 15. Organizational and Workplace Conflict […]

Budgetary Control Meaning

Budgetary control is the process of preparation of budgets for various activities and comparing the budgeted figures for arriving at deviations if any, which are to be eliminated in future. Thus budget is a means and budgetary control is the end result. Budgetary control is a continuous process which helps in planning and coordination. It […]

Direct Marketing

Direct marketing is a database-driven process of directly communicating with targeted customers or prospects using any medium to obtain a measurable response or transaction via one or multiple channels. Direct marketing involves direct contact with the customer, but to achieve that, companies must invest in updated databases and must maintain measurable responses from customers. Thus, […]

Management Information System

Management Information System (MIS) is a system by which information is collect­ed, processed and presented to management with a view to improve the quality of decisions. The emphasis of MIS is on information for decision-making. Though MIS was originally developed for large businesses, it has application in all types of organisations. Management Information System (MIS) […]

Demand Forecasting

Demand forecasting is the task of projecting the future demand of a firm. The demand forecast indicates how much of a product is likely to be sold during a specified future period in a specified market, at specified prices. Demand forecasting serves as the starting point for practically each and every activity. It enables the […]

Integrated Marketing Communication

Integrated Marketing Communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialog with them. IMC […]

Types of Advertising Media

There are many choices available to the advertiser for the media. Effectively mixing these media is an important part of designing quality advertising. To do so the advantages and disadvantages of each individual medium should be understood so that the advertising campaign features successful combinations.   Some of the types of advertising media are:- 1. […]

Collective Bargaining

Collective Bargaining is the process whereby workers organize collectively and bargain with employers regarding the workplace. In various national labour and employment law contexts collective bargaining takes on a more specific legal meaning. In a broad sense, however, it is the coming together of workers to negotiate their employment. Collective bargaining is specifically an industrial […]

Marketing Concept

Marketing concept is customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals”. “The marketing concept is a corporate state of – mind that insists on the integration and co-ordination of all marketing functions, which in turn are welded with all the other corporate functions, for the […]

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