Types of Entrepreneurs

Everything you need to know about the types of entrepreneurs. By defining entrepreneur, we know that he is the person who dreams about his business and after seeing the dreams, it becomes true. This is related with economic development of the country. For more developed countries an entrepreneur has to be more innovative, enthusiastic, realistic, […]

Factors of Consumer Behaviour

Everything you need to know about the factors of consumer behaviour. Consumer behaviour is the reaction of individuals in obtaining and using goods and services of a particular type. In the words of Walter and Paul, it is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and […]

Importance of Planning in Business

Everything you need to know about the importance of planning in Business. “Planning without action is futile, Action without planning is fatal”. Planning is the conscious, systematic process of making decisions about goals and activities that an individual, group, work unit, or organization will pursue in the future, It refers to the process of deciding […]

Factors Affecting Pricing Decisions

Everything you need to know about the factors affecting pricing decisions. A company’s pricing decisions are affected by both internal and external factors. Internal factors include the company’s marketing objective, costs and marketing strategy. External factors include the nature of the market, demand, competition and external factors. The amount of money charged for product or […]

Factors Affecting Pricing Policy

Everything you need to know about the factors affecting pricing policy. The organizational objectives are attained through pricing policy. The produced products should reach the customers. The important area that needs a discussion is price policy. There is not a single price which is universally applicable. The establishment of a ‘standard price’ is the impossible […]

Elements of Marketing Mix

Everything you need to know about the elements of marketing mix. Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. Marketing is the business function that identifies a customer’s needs, and wants, determines the target markets which the organization can serve best, and […]

Types of Employee Benefits

Everything you need to know about the types of employee benefits. Employers can offer a wide variety of benefits to their employees. Benefits are designed to help employees meet basic needs they might not otherwise be able to meet on their own. For instance, the high cost of health insurance is often offset by employer […]

Causes of Industrial Disputes

Everything you need to know about the causes of industrial disputes. Industrial dispute is dispute or difference between employer and workers. Such dispute arises when workers want to satisfy their physiological and psychological needs and management fails to satiate such needs. In other words, workers want more wages, allowances, incentive, housing accommodation, medical benefits, transport […]

What is Personal Selling?

Everything you need to know about personal selling. Personal selling is a promotional tool that has been contributing significantly to the sales in organizations since the industrial age. Earlier, firms used hawkers and peddlers for door-to-door selling, which still stand tall. But, today many more modern approaches of selling are being adopted to bring in […]

Functions of Trade Union

Everything you need to know about the functions of trade union. Trade unions are formed to protect and promote the interests of their members. The primary function of trade union is to protect the interests of workers against discrimination and unfair labor practices. A trade union is an organized group of workers. Its main goal […]

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