Types of Advertising Media

There are many choices available to the advertiser for the media. Effectively mixing these media is an important part of designing quality advertising. To do so the advantages and disadvantages of each individual medium should be understood so that the advertising campaign features successful combinations.   Some of the types of advertising media are:- 1. […]

Collective Bargaining

Collective Bargaining is the process whereby workers organize collectively and bargain with employers regarding the workplace. In various national labour and employment law contexts collective bargaining takes on a more specific legal meaning. In a broad sense, however, it is the coming together of workers to negotiate their employment. Collective bargaining is specifically an industrial […]

Marketing Concept

Marketing concept is customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals”. “The marketing concept is a corporate state of – mind that insists on the integration and co-ordination of all marketing functions, which in turn are welded with all the other corporate functions, for the […]

Market Segmentation

Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to exhibit similar purchase behaviour. Market segmentation represents an important recent advance in marketing thinking and strategy. In earlier years many business firms saw the key to profits to be in the development of […]

Marketing Environment

The market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Three levels of the environment are – [a] Micro (internal) environment – small forces within the company that affect its ability to serve its customers, [b] Meso environment – […]

Employee Counselling

Counselling has been defined as a process which takes place in one-to-one relationship between an individual beset by problems with he cannot cope alone and a professional worker whose training and experience have qualified him to help other reach solutions to various types of personal difficulties. Counselling refers to the provision of professional assistance and […]

Grievance Handling

The grievance handling is a device by which grievances are settled, generally to the satisfaction of the trade unions, employees and the management. This procedure is essential for the promotion and maintenance of good labour-management relations and a high degree of efficiency in the undertaking. Good grievance redressal machinery is also essential for high morale […]

Labour Turnover

Labour turnover refers to the ratio of the number of employees in the beginning and that in the end of the year. This ratio signifies the extent to which employees leave and new employees join in a given period.  Labour turnover is a one kind of discontent is expressed not by striking work but by […]

Leadership

Leadership is the ability to get people to do what you want them to do, because they want to do it. It stands for the relation between an individual and the group around some common interest and behaving in a manner directed by him or her. Thus, leadership is a personal quality through which the […]

Marginal Costing

Marginal Costing is a management technique of dealing with cost data. It is based primarily on the behavioural study of cost. Marginal costing provides this vital information to management and it helps in the discharge of its functions like c6st control, profit planning, performance evaluation and decision-making. Marginal costing plays its key role in decision […]

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