Steps of Marketing Research Process

The process of marketing research includes the following steps: 1. Defining the Problem or Need 2. Determining who will do the Research 3. Picking out the Appropriate Methodology 4. Data Collection Process 5. Data Preparation, Tabulation and Analysis of Results 6. Presentation and Report Generation. Marketing Research Process Steps Marketing Research Process – 5 Steps […]

Budgetary Control

A budgetary control is one of the important tools of control. It involves a constant checking and evaluation of actual with the budgeted figures in order to take corrective action where ever necessary. The Written form of forecasts made in respect of various functional activities of a business concern is called a budget. When the […]

Career Planning

Career planning is the responsibility of the employee. Of course, the organisation has to provide opportunities for development of the employees and their careers to meet the requirements of the organisation. This means assisting the employees to achieve a better match between personal goals and the opportunities that are available in the organisation. Career Planning […]

Leadership Styles

Leadership style means the pattern of behaviour a leader follows or adopts for influencing the followers or the subordinates working in the enterprise. What style of leadership a leader adopts depends on an array of factors such as his personality traits, value system and experience. Leadership style varies from person to person at the same […]

Controlling in Management

Controlling is defined as the process of analyzing whether actions are producing desired results. To control means to check and ensure that each activity is performed in a planned manner. As a function of management, the controlling takes necessary preventive and corrective actions which ensure that the resources are being effectively utilized, to accomplish the […]

Change Management

An organized approach of shifting persons, groups and organizations from a present state to preferred future state, is known as change management. It is an orderly approach to deal with change, both from the perspective of the organization and individual. Change management is an organizational process that aims to make the employees to accept the […]

Types of Conflict

Some of the types of conflict are: 1. Community Conflict 2. Diplomatic Conflict 3. Economic Conflict 4. Emotional Conflict 5. Environmental Resources Conflict  6. External Conflict 7. Group Conflict 8. Ideological Conflict 9. International Conflict 10. Interpersonal Conflict 11. Inter-Societal Conflict 12. Intellectual Conflict 13. Intrastate Conflict 14. Intrapersonal Conflict 15. Organizational and Workplace Conflict […]

Budgetary Control Meaning

Budgetary control is the process of preparation of budgets for various activities and comparing the budgeted figures for arriving at deviations if any, which are to be eliminated in future. Thus budget is a means and budgetary control is the end result. Budgetary control is a continuous process which helps in planning and coordination. It […]

Direct Marketing

Direct marketing is a database-driven process of directly communicating with targeted customers or prospects using any medium to obtain a measurable response or transaction via one or multiple channels. Direct marketing involves direct contact with the customer, but to achieve that, companies must invest in updated databases and must maintain measurable responses from customers. Thus, […]

Management Information System

Management Information System (MIS) is a system by which information is collect­ed, processed and presented to management with a view to improve the quality of decisions. The emphasis of MIS is on information for decision-making. Though MIS was originally developed for large businesses, it has application in all types of organisations. Management Information System (MIS) […]

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