Buying Motives” are motives which make people to buy things. Professor D. J. Duncan, defined buying motives as “those influences or considerations which provide the impulse to buy, induce action or determine choice in purchase of goods and services.”
Buying motives may be divided into following types:
(A) Emotional Product Buying Motives.
(B) Rational Products Buying Motives.
(C) Emotional Patronage Buying Motives.
(D) Rational Patronage Buying Motives