Tag Archives | customers

What is Customer Relationship Management?

The customer relationship management (CRM) initiatives focus on building and maintaining profitable and long lasting relations with the customers and creating superior customer value and customer satisfaction. CRM focuses on co-operative and collaborative relationship between the firm and its customer. The focus is creating, growing and retaining customers. Learn about:- 1. Meaning of Customer Relationship […]

5 useful methods of collecting the names of the potential customers

The primary problem before a travelling salesman or sales representative is finding out prospects or potential customers. Searching for prospects or potential customers is known as prospecting. It denotes collection of names and address of the persons who are likely to purchase the product of the company.

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