Emotional patronage motive are quite dependent on the will of the customers. Because of a customer’s emotion which is attached to a particular store, he does not apply his mind or intelligence while purchasing a particular article.
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Buying Motives” are motives which make people to buy things. Professor D. J. Duncan, defined buying motives as “those influences or considerations which provide the impulse to buy, induce action or determine choice in purchase of goods and services.”