The phrase “counter salesmanship” has been derived from the original word “Counter”. According to Oxford dictionary, the word “counter” means the table in a shop in which money is counted and across which goods are delivered. Thus “Counter Salesmanship” means merely the act of passing on the goods in exchange for the money received. The other features of counter salesmanship are:

1. The salesman does not go to the doors of the customers; rather they (customers) come to the counter of the firm to purchase goods.

2. It is neither competitive not creative salesmanship.

3. The work of counter salesman is simple, namely, welcoming the customers, booking the orders and delivering the goods.


4. Counter salesmanship offers less reward to its salesman as there are not great efforts made by them.