Mainly three factors are responsible for success of drug store (wholesale store)

Mainly three factors are responsible for success of drug store/wholesale store.

1. Location

2. Professional management

3. Strong financial support

Other factors are also playing important role in the success of drug store such as – design, placement of article, display, supporting staff, advertisement etc.

Common Design of Drug Stores

It is very difficult to classify the design of drug store because it is depend on the size of drug store and organization according to product as well as approach customers. Some common designs are given here.

(a) I shape counter : Very common, need less space, most suitable for small drug store.

(b) L Shape counter : Very common, need more space as compare to I shape for semi drug store.

(c) Tshape counter: Not very common but most suitable if delivery place is different.

(d) Ushape counter: Very common but need big space, most suitable in big drug store.

(e) F shape counter : In big cities and also in shopping moll, have separate cash counter with modern technology, very useful and also minimize the theft.

(f) E Shape counter : not very common but most common in shopping moll where purchasing, delivery and payment counter all are not at common place.

Main purpose of a good layout design

It is found that the owners are investing a huge amount in interior and designing of drug store as compare to old system of business. The main of aim of a good layout design to achieve the following objectives:

(a) To draw more attention of customers toward the drug store.

(b) To provide maximum facilities to customers so that purchasing is increased from each customer entering inside the store.

(c) Full on display including new products for kids growth and ladies requirements.

(d) All schemes and professional leaflet for introducing new common product (not required prescription)

(e) Some other specific objectives includes:

i) Fixed cost of articles

ii) Availability of professional image

iii) Provide customers satisfaction and convenience

iv) Provide sufficient parking place near to store

v) Properly attending of the customer up to the satisfaction

vi) Proper utilization of space

vii) Provide hygienic place and drinking water facility

Characteristic of good layout design of Drug Store

A good drug stores layout design should have the following characteristic:

(i) There should provide sufficient and properly ventilated space inside the store and comfortable to customers.

(ii) There should have air conditioner/cooler in side the drug store.

(iii) There should be proper labeling and partitioning of aluminum patrician and lighted properly.

(iv) There should be soft light (not irritating) in side of the store.

(v) The wall and roof should be painted properly using light colour because of pleasant nature of light colours.

(vi) Sufficient number of wooden or steel racks should be arranged for storage of drugs.

(vii) Maintain dust free environment using glass paneling and proper transparent gate with door closure.

(viii) Use proper stainless steel stool or stair to pick the material stored upper part of shelves at height inside the store.

(ix) Sufficient waiting space should be provided for the customers if required arrange comfortable chairs.

(x) Delivery counter /Cash Counter should be made from wood /glass and at properly maintained with decorative material and also instructions if any.

(xi) Use suitable carry bags (paper/poly materials) with instruction slip helpful to patient.

(xii) Maintain the computerized billing system.

Legal Requirements for Establishment of Drug Stores

Under the Sale of Goods Act, the term ‘sale’ is defined as ‘a contract for sale of goods is a contract whereby the seller transfers or agrees to transfer the property in goods to the buyer for a price’. The drugs reach the consumers from the manufacturers by retail through shopkeepers.