Personnel Management

Personnel Management can be defined as obtaining, using and maintaining a satisfied workforce. It is concerned with employees at work and with their relationship within the organization. Personnel management is not a one-man responsibility nor can it ever by achieved by one individual. It is a corporate, co-operative endeavor that should stem from a common […]

Process of Performance Appraisal

Performance appraisal is the periodic and systematic assessment of the employees in terms of the performance, aptitude, capabilities and other qualities which are necessary for successfully carrying out their jobs. It is a systematic effort on the part of management and has a direct linkage with induction, selection, training etc., of the employees. It identifies […]

Objectives of Performance Appraisal

Everything you need to know about the objectives of performance appraisal. Performance appraisal is a systematic evaluation of an individual’s performance with respect to actual performance of the job and standard performance expected by the organisation. It is the assessment of an employee’s performance in a systematic and transparent way. It is regarded as a […]

How to Minimise Employee Absenteeism?

Everything you need to know about the measures adopted to minimise employee absenteeism. Absenteeism is a serious problem which affects both organizations and employees. While organizations have to bear extra costs, employees have to suffer in the form of lower earnings because of absenteeism. From the national point of view, absenteeism is a negative factor […]

Collective Bargaining in India

Collective Bargaining is a bipartite democratic decision-making process and a form of industrial government and management. Though originally it emerged as a method of trade unionism in industries to determine wages and other terms and conditions of labour, today it includes within its scope the non-industrial sector, including government, and covers a wide range of […]

Executive Development

Michael J. Jucius, “Executive development is the programme by which executive capacities to achieve desired objectives are increased.” Executives play a vital role for growth and development of an organization. They are entrusted with various important functions of the organization i.e., production, finance, marketing, human resources management and research and development. In fact, every functional […]

Service Marketing

Services marketing is a sub field of marketing. Services marketing entails in it the business to consumer (B2C) and business to business (B2B) services. Service marketing is the next day challenge for marketing department of every organization. The growing consumer demand for more services has brought forth and accelerated effort on the part of marketing […]

Rural Marketing

Rural marketing is the combination of two words – rural and marketing, where marketing is described as the process of defining, anticipating and knowing customer needs and organizing all the resources of company to satisfy them and Rural mean revenue villages with clear surveyed boundaries, where the density of population is not more than 400 […]

Types of Advertising

Advertising has been defined as “mass, paid communication, the ultimate purpose of which is to impart information, develop attitudes and in­duce actions beneficial to the advertiser”. Advertising is one of the promotion techniques categorically used to impact the demand for product in the market. The word ‘advertise’ originates from the Latin word ‘advertere’ which means […]

What is Customer Relationship Management?

The customer relationship management (CRM) initiatives focus on building and maintaining profitable and long lasting relations with the customers and creating superior customer value and customer satisfaction. CRM focuses on co-operative and collaborative relationship between the firm and its customer. The focus is creating, growing and retaining customers. Learn about:- 1. Meaning of Customer Relationship […]

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