Michael J. Jucius, “Executive development is the programme by which executive capacities to achieve desired objectives are increased.” Executives play a vital role for growth and development of an organization. They are entrusted with various important functions of the organization i.e., production, finance, marketing, human resources management and research and development. In fact, every functional […]
Services marketing is a sub field of marketing. Services marketing entails in it the business to consumer (B2C) and business to business (B2B) services. Service marketing is the next day challenge for marketing department of every organization. The growing consumer demand for more services has brought forth and accelerated effort on the part of marketing […]
Rural marketing is the combination of two words – rural and marketing, where marketing is described as the process of defining, anticipating and knowing customer needs and organizing all the resources of company to satisfy them and Rural mean revenue villages with clear surveyed boundaries, where the density of population is not more than 400 […]
Advertising has been defined as “mass, paid communication, the ultimate purpose of which is to impart information, develop attitudes and induce actions beneficial to the advertiser”. Advertising is one of the promotion techniques categorically used to impact the demand for product in the market. The word ‘advertise’ originates from the Latin word ‘advertere’ which means […]
The customer relationship management (CRM) initiatives focus on building and maintaining profitable and long lasting relations with the customers and creating superior customer value and customer satisfaction. CRM focuses on co-operative and collaborative relationship between the firm and its customer. The focus is creating, growing and retaining customers. Learn about:- 1. Meaning of Customer Relationship […]
A marketing strategy is a process that can allow an organisation to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centred around the key concept that customer satisfaction is the main goal. A marketing strategy is most effective when it is […]
Over the years, trade unions have emerged as an essential feature of industry in every country. The main reason for their emergence is the failing system and capitalistic society. In all early stage of industrialisation, there was lack of legal protection for workers. The workers felt exploited at the hand of the employers. They joined […]
Human resource management includes the set of policies, practices, and programmes designed to maximise both the personal and organisational goals. Human resource management (HRM) is the process of determining human resources needs and then recruiting, selecting, developing, motivating, evaluating, compensating, and scheduling employees to achieve organisational goals. Human resource management is more than hiring and […]
The main benefit of any grievance procedure or system is that it encourages human problems to be brought into the open so that the management can learn about those, and try corrective actions. Many suggest that grievances should be settled on the spot directly and without delay between the supervisor or foreman, and the worker. […]
Everything you need to know about labour welfare. Labour welfare means “such services, facilities and amenities which may be established in, or in the vicinity of, an undertaking to enable the persons employed in them to perform their work in healthy, congenial surroundings and provided with amenities conducive to good health and high morale”. Labour […]