The site selection is one of the most important success parts of any business. Numbers of factors are required to consider during the site selection. Following factors are considered for the selection of proper site for drug store.

1. Hospital/Nursing Homes:

Near by hospital, drug store location is quite good because maximum patients are moving toward the hospital for treatment and also multi-facilities are available near to the hospitals.

2. Prescriptions:

ADVERTISEMENTS:

Every one is knows that the business of drug store is depending on the prescription written by physicians. One of the best locations is having the good and more physicians.

3. Drug Store market:

It was found that in good cities one is the common place known as “‘Daba Bazar’. This is one of the most suitable location for drug store if potential is very high and dedication for business. It is true if more retail drug stores at one place, people always stop to purchase drugs because they think availability of all types medicines are only in this place.

4. Flow of Traffic:

ADVERTISEMENTS:

The best way is to select left hand side or right hand side of road where suitable parking place is available. Identify the purchasing power of particular side and select the location accordingly. In the way of people’s office site is good location for drug store. One way traffic should be avoided, location near traffic signals have to face the parking problems.

5. Near by Amenities:

Enough parking, toilets, small play ground etc., are always advisable particularly when you are selecting the location in the market.

6. Near by Common Requirements (Hotel, School, Cinema, Play Ground etc.):

ADVERTISEMENTS:

Near all these point from morning to evening all people are going because of any reason. These points are found most suitable for drug store business.

7. Business Locality:

Number of people coming to such locality is very high and if the shop is made with modern and high-tech, many people can purchase the drugs simultaneously but required more investment for establishment of the business.

8. Residential Area:

ADVERTISEMENTS:

Such type of location is always advisable because you may start your business in minimum investment and customers are well known, while going for evening walk people can prefer to purchase medicine.

9. New Establishment:

Now-a-days in cities number of new site as residential are developing very fast because in the city land cost is very high. It is an ideal location to serve the needs of customers initially, by providing all types of services.

10. Special Service/Products:

ADVERTISEMENTS:

Number of times some shops are well known for their category of drugs e.g. only Ayurvedic drugs or homeopathic drugs, veterinary drugs. For special purpose medicine people are always preferred such places for marketing.

11. Customer Services:

Identifying customer in particular location will tell you which products will be sold more. In rich areas cosmetics and OTC products and in slum areas cheep products sell is very high.

12. Shopping centres:

ADVERTISEMENTS:

In modern time, shopping molls are very popular and the good gentry are preferred to purchase goods as well other things under the one roof. This is very costly but at the same time it is most suitable site for drug store.