There are mainly three types of mental activity-knowing, feeling and willing. We must attend to a particular thing at first in order to know, feel or act. Attention is common to all these mental activities. It is a pre-condition to them and is always present in conscious life. It is a characteristic of our consciousness.
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It is a fact that there is close relation between attention and interest. Each of our interests may be regarded as a powerful stimulus to draw our attention to a particular thing, person or an activity.
Attention is the focus of consciousness, which is compared with a stream that flows constantly. All our thoughts, sensation, ideas and experience constitute this stream of consciousness.
Attracting attention is the first phase of his selling process. In this phase, a salesman tries to draw the attention of the customers towards the commodities presented by him. In fact, selling work starts from here. It is why this phase is known as the first step in selling the goods.