Personal selling involves selling through a person-to-person communications process. This direct and inter personal communication gives immediate feedback from the receiver. This communication process, known as dyadic communication helps companies to tune the message suitable to the respective buyers. Personal selling often plays an important role in industrial firms. Personal Selling is one of the forms of Sales Promotion. It [...]
Everything you need to know about the types of advertising media. Advertising media are the means to transmit the message from the advertiser to the particular class of people. The advertisements may be classified into different categories, based on various forms of media. Media of advertising means any object or any device which is used to communicate the message, either [...]
Everything you need to know about methods of inventory control. Inventory valuation affects the profitability, the business unit must take enough care to ascertain the correct value of inventory. To ensure this, the method of valuing the inventory should not be changed from year to year. Inventory includes stock of raw materials, work-in-progress, finished products and stores and spares. Inventory [...]
Everything you need to know about profit sharing. Profit sharing is a method of industrial remuneration under which an employer pays his employees a share in the annual net profits of the enterprise as fixed in advance. The share is in addition to wages is not based on time or output. Profit sharing ill not a system of wage payment. [...]
Everything you need to know about personal selling. Personal selling is a promotional tool that has been contributing significantly to the sales in organizations since the industrial age. Earlier, firms used hawkers and peddlers for door-to-door selling, which still stand tall. But, today many more modern approaches of selling are being adopted to bring in speed and effectiveness. Personal selling [...]
Everything you need to know about job evaluation methods. Job evaluation is a process used for arriving at reliable estimates of the value and importance of various jobs. Job evaluation is a tool and a technique for evaluation and the ranking of jobs to help an organization to evolve a rational and scientific wage structure. It is a systematic method [...]
How to amend the constitution of India? The process of amendment of the constitution of a state depends upon the nature and character of its constitution. If the constitution of a state is flexible it may be …
What are the different methods of Exercising National Power? Having discussed the meaning of the term power, we will now turn our discussion to the methods by which one nation can make another nation to do what it wants it to do..
What are the methods of presenting national income accounting? The national income accounting is otherwise called "Social accounting". The national income accounting is a method to present statistically the inter-relationship..
What are the three methods of measuring national income?Primarily there are three methods of measuring national income. Which method is to be employed depends on the availability of data and purpose.