Advertisements are to be seen everywhere. Wherever we go advertisements stare us in the face. Along roads, at railway stations on trains and buses, you will find any number of advertisements.
There are different kinds of advertisements. First of all there are advertisements in newspapers. All kinds of goods and services are advertised in newspapers. One can know about vacancies for jobs, what films are being displayed and what goods are available. Then there are outdoor advertisements in the form of hoardings, neon signs and balloons as well as those on trains and buses. Advertisements can come over the radio television and also through slides and films.
Advertising is a necessity of modern times. Some people have goods or services for sale. There may be many such goods. So the public must know what things are available. This is done through advertisements. The advantage of advertising is that we are acquainted with the various goods and services available in the market. We have a wide range of things to choose from. The disadvantage is that advertising is a costly affair.
Advertising raises the cost of a product. The manufacturers have to sell a thing at a higher rate in order to make up for the costs of advertising. Again we are likely to be bored by the commercial advertising over the radio, television etc.
ADVERTISEMENTS:
The programme is constantly interrupted to do some commercial advertising. Sometimes the cinema posters put up in public places can be very obscene and disgusting. Yet we have no choice in the matter. We have to put up with advertising because it has come to stay.