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Advertising Agency

An advertising agency is a company that helps advertisers create advertisements and place them with appropriate media. An agency is purely a service business, manufacturing nothing. Its "products" are ideas for what will make good advertising, its assets are creativity and expertise. Advertising agencies have specialized in the service of creating and preparing advertising. The term agency implies both creative [...]

By |2020-03-31T05:06:31+00:00March 31, 2020|Advertising|Comments Off on Advertising Agency

Types of Advertising

Advertising has been defined as “mass, paid communication, the ultimate purpose of which is to impart information, develop attitudes and in­duce actions beneficial to the advertiser”. Advertising is one of the promotion techniques categorically used to impact the demand for product in the market. The word 'advertise' originates from the Latin word 'advertere' which means to turn towards or to [...]

By |2019-12-24T17:36:07+00:00December 24, 2019|Advertising|Comments Off on Types of Advertising
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