Marketing planning is the starting point of any business activity. Planning is deciding at present what is to be done in the future. It involves not only anticipating the consequences of decisions but also predicts the events that are likely to affect the business. The marketing planning, can be thought of as the practical application of your marketing strategy. It [...]
Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. According to P. Kotler marketing strategy as "a set of objectives, policies and rules that guides over time firm's marketing efforts". Marketing strategy involves careful [...]
Notes on different types of strategies applied in strategic management. Strategies may be classified into the following categories: A master or grand strategy implies the entire pattern of goals, policies and resource deployment of an organization.
A very short note on the concept of business Strategies. The concept of strategy in business has been borrowed from military science and sports where it implies out-maneuvering the opponent.
Checking of migration and providing alternate employment for people in government sponsored relief schemes or village cooperatives and non-governmental programmes.
Get complete relevant information about preparing mitigation strategies for Floods, Earthquake and Drought. Normally floods are caused by high rainfall or more snow melt on the higher altitude of mountains. This raises the level of rivers than its normal level leading to floods.
The projection of the present trend into future is called forecasting. This is the starting point or ingredient on which business bases its future courses of action. The forecasting process involves the following processes like: