By the word, ‘motive’ we means the force which induces a person to act in a particular way. Just as power causes a machine to move and electricity causes a lamp to give light, similarly motive is the driving force which induces a person to act in different ways.
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‘Selling Points’ are the points that project the product in the mind of a customer wooing him or her to buy. Selling points are the ‘talking points’ which make a case for a product or a service. Each product is having something unique to tell.