Sales promotion is an action which increases the volume of sales. In a broad sense, the term 'sales promotion' refers to promotion because all the activities of personal selling, publicity, advertising and sales promotion lead to the enhancement of sales. However, the meaning of sales promotion has been technically defined to include display, demonstration, contests and trading stamps. Philip Kotler [...]
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"Sales management" originally referred to the designing, planning and directing sales force personnel to achieve the organizational objectives. In the words of Rachman and Romano, "Sales management includes recruiting, selecting, training, supervising, motivating and evaluating the sales force." Learn about:- 1. Introduction to Sales Management 2. Meaning of Sales Management 3. Definitions 4. Objectives 5. Importance 6. Functions 7. Role [...]
Product is the first and the foremost element of marketing mix. If the product itself is defective no other element can improve its performance. A firm expresses itself through its products and services. Therefore, planning and development of products is a vital issue in business. A product is an aggregate of various tangible and intangible attributes, symbolic features, and associated [...]
The process of circular flow of income and product in a four sector opens economy explained. An economy is normally a four sector Economy. In this economy there is another sector, called foreign trade or the trade with the rest of the world besides the other three sectors.
Explain the process of circular flow of income and product in a three sector closed economy. The circular flow of income and expenditure refers to the process whereby the national income and expenditure of an economy flow in a circular manner continuously through time.
Begin with an introduction about the New Product:This is to inform you of our new revolutionary concept in safety locks that we have recently marketed.
A man is a rational being. He thinks before leap. He has ability of creative thinking and rational judgment. It is the rationality that distinguishes a man from other animals.
Emotional product motives which induce the prospect to decide to purchase a product without much reasoning. These motives a rise due to some emotional factors like pride, jealousy etc. the emotional product motives may be further divided into following types:
“Conviction” means winning the confidence of the prospect by clearing all the possible doubts regarding a product. Once the desire is created in the minds of the prospects, it is responsibility of the salesman to remove doubts and convince the prospect that product is useful and sound.
There are three ways by which interest of a customer can be converted to desire. 1. Giving more emphasis on selling points 2. Demonstration 3. Solid Suggestions