Direct marketing is a database-driven process of directly communicating with targeted customers or prospects using any medium to obtain a measurable response or transaction via one or multiple channels. Direct marketing involves direct contact with the customer, but to achieve that, companies must invest in updated databases and must maintain measurable responses from customers. Thus, a direct marketing firm does [...]
Integrated Marketing Communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialog with them. IMC includes the coordination and integration [...]
Essay on ‘Co-operation’ as one of the important processes of social interaction. Co-operation is an associative and basic process of social life. Society cannot exist without this. It is the very basis of social existence. It is one of the continuous social processes.
Essay on the dissociative processes of social interaction. The processes that make special contribution towards social differentiation, antagonism and division are called dissociative processes.
Short essay on the formal means of social control. In social life individuals continuously come in contact with one another. They co-operate and compete with one another for their respective interests. They also struggle with each other for their rights.
Psychologists have devoted considerable attention to the understanding of the nature of intelligence. Is intelligence a single ability or does it con multiple abilities? Is it fully inherited or is it shaped by environmental factors?
Cooperation is an associative and basic process of social life. Society cannot exist without this. It is the very basis of social existence. It is one of the continuous social processes. The term 'Co-operation' is derived from the two Latin words 'Co' meaning together and 'Operari' meaning to work.
In social life, individuals continuously come in contact with one another. They co-operate and compete with one another for their respective interests. They also struggle with each other for their rights.
The processes that make special contribution towards social differentiation, antagonism and division are called dissociative processes. The dissociative processes of social interaction are of negative type of interaction.
Adjustment is a way of life. We feel its presence in social life. Generally, adjustment takes place in two ways adaptation and accommodation. Adaptation refers to biological adjustment. But accommodation refers to social adjustment.