A wise salesman asks himself some valid questions himself the answers to which will pave the ways to strengthen presentation. These questions are:
Sales presentations are basically of two types namely — Formal and informal. Formal or "board room" presentation generally involves speaking to group in a formal environment, often with the presenter giving a prepared speech, which calls upon various visual aids.
There are two principal elements of a presentation namely the Actual 'content' or meaning of the presentation and the seem element is the 'form' or style or method of delivery.
The presentation itself is the continuation of approach. Basically the purpose of presentation is to provide knowledge through features, advantages and benefits of the products of the salesman, his marketing plan and the business proposed.
We have already studied that spoilage of perishable food materials takes place due to their high moisture content, attack by insects or micro-organisms (such as yeast, mould and bacteria) and by the action of enzymes. The various methods of food preservation are based on either of the following two basic approaches: