Tag Archives | Personal Selling

Meaning of Personal Selling

Personal selling involves selling through a person-to-person communications process. This direct and inter personal communication gives immediate feedback from the receiver. This communication process, known as dyadic communication helps companies to tune the message suitable to the respective buyers. Personal selling often plays an important role in industrial firms. Personal Selling is one of the forms of Sales Promotion. It [...]

By |2019-10-21T12:28:27+00:00October 21, 2019|Marketing Management|Comments Off on Meaning of Personal Selling

What is Personal Selling?

Everything you need to know about personal selling. Personal selling is a promotional tool that has been contributing significantly to the sales in organizations since the industrial age. Earlier, firms used hawkers and peddlers for door-to-door selling, which still stand tall. But, today many more modern approaches of selling are being adopted to bring in speed and effectiveness. Personal selling [...]

By |2019-08-24T08:10:47+00:00August 24, 2019|Marketing Management|Comments Off on What is Personal Selling?
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