Personal selling involves selling through a person-to-person communications process. This direct and inter personal communication gives immediate feedback from the receiver. This communication process, known as dyadic communication helps companies to tune the message suitable to the respective buyers. Personal selling often plays an important role in industrial firms. Personal Selling is one of the forms of Sales Promotion. It [...]
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Everything you need to know about personal selling. Personal selling is a promotional tool that has been contributing significantly to the sales in organizations since the industrial age. Earlier, firms used hawkers and peddlers for door-to-door selling, which still stand tall. But, today many more modern approaches of selling are being adopted to bring in speed and effectiveness. Personal selling [...]
The successful sales persons realize that same. Sales approach does not work with all the customers. They should adopt to each selling situation. Salesperson is to be sensitive to what is happening and flexible enough to make those adaptations.