National motives become a factor when military intervention is based on officer’s conception of the national interest. For example, in Pakistan the threat of national disintegration prompted military intervention in October 1958.
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The psychological motives are also known as personal motives. These motives are personal in the sense that they are very specific to the person psychological make up of the individual.
Social motives are otherwise known as acquired or learned motives. These some complex forms of motives, which result mainly from man’s interaction with his social environment
Biological motives are directly related to individual’s physiological needs, and eating are necessary for individual’s biological survival. Sex is essential for survival of the species.
It is not easy to measure human motives. The attempts made earlier proved to be too complex. Apart from the practical difficulties involved in putting people into an activity wheel, the very idea of measuring human motivation through activity is ridiculous.
Social motives are otherwise known as acquired or learned motives. These some complex forms of motives, which result mainly from man’s interaction with his social environment.
A man is a rational being. He thinks before leap. He has ability of creative thinking and rational judgment. It is the rationality that distinguishes a man from other animals.
Emotional product motives which induce the prospect to decide to purchase a product without much reasoning. These motives a rise due to some emotional factors like pride, jealousy etc. the emotional product motives may be further divided into following types:
A number of studies was conducted in the late 1940s and 1950s to show the impact of motives and needs on perception. Despite methodological imitations and inconsistencies, most of those studies point to the fact that our perception is largely guided by our immediate needs and motives.
In the area of psychological determinants of consumer behaviour, it is seen from the point view of an individual and how buying motives make him to behave this way or that way ever, man is a social animal and, therefore, sociologist and social psychologists have attempted to explain the behaviour of a group of individuals […]