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Marketing Strategy

A marketing strategy is a process that can allow an organisation to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centred around the key concept that customer satisfaction is the main goal. A marketing strategy is most effective when it is an integral component of corporate [...]

By |2019-12-24T17:36:07+00:00December 24, 2019|Marketing Strategy|Comments Off on Marketing Strategy

What is Marketing Strategy?

Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. According to P. Kotler marketing strategy as "a set of objectives, policies and rules that guides over time firm's marketing efforts". Marketing strategy involves careful [...]

By |2019-11-20T11:11:00+00:00November 20, 2019|Marketing Strategy|Comments Off on What is Marketing Strategy?
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