Tag Archives | Marketing Research

The terms ‘Market Research’ and ‘Marketing Research’ are often loosely used to have the same meaning. But there is a distinction between the two. Marketing research is concerned with the entire sphere of distribution while Market Research only deals with the problem of the market in the narrow sense of the term. The essential task […]

Marketing Research Definition

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Everything you need to know about the definitions of marketing research. Like the term marketing, marketing research evokes different images in different people’s minds. Some quote it with consumer interviews; some think of it as sales forecasting or sales analysis; to others it represents obtaining reactions to new product ideas or models. Different companies even […]

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Tag Archives | Marketing Research