The process of marketing research includes the following steps: 1. Defining the Problem or Need 2. Determining who will do the Research 3. Picking out the Appropriate Methodology 4. Data Collection Process 5. Data Preparation, Tabulation and Analysis of Results 6. Presentation and Report Generation. Marketing Research Process Steps Marketing Research Process – 5 Steps […]
The terms ‘Market Research’ and ‘Marketing Research’ are often loosely used to have the same meaning. But there is a distinction between the two. Marketing research is concerned with the entire sphere of distribution while Market Research only deals with the problem of the market in the narrow sense of the term. The essential task […]
Everything you need to know about the definitions of marketing research. Like the term marketing, marketing research evokes different images in different people’s minds. Some quote it with consumer interviews; some think of it as sales forecasting or sales analysis; to others it represents obtaining reactions to new product ideas or models. Different companies even […]