Tag Archives | Marketing Mix


Product is the first and the foremost element of marketing mix. If the product itself is defective no other element can improve its performance. A firm expresses itself through its products and services. Therefore, planning and development of products is a vital issue in business. A product is an aggregate of various tangible and intangible attributes, symbolic features, and associated [...]

By |2019-12-09T08:17:44+00:00December 9, 2019|Marketing Management|Comments Off on Product

Elements of Marketing Mix

Everything you need to know about the elements of marketing mix. Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. Marketing is the business function that identifies a customer's needs, and wants, determines the target markets which the organization can serve best, and designs appropriate products, services and [...]

By |2019-08-24T08:10:47+00:00August 24, 2019|Marketing Management|Comments Off on Elements of Marketing Mix
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