The Heuristic Method in science education is based exclusively on laboratory work, the lecture room being abolished. Lecture method tries to do away with laboratory work. But in demonstration method, both lecture room and laboratory works are taken into account.
This method of teaching serves as model laboratory instruction. There is danger of students being dishonest when teacher has to play the main role in the discussion and demonstration of the topic.
Demonstration is not a physical manifestation but a psychological tactics of convincing the prospect that the salesman has the rest product that fills the need of a prospect.
“There can be two possible forms of demonstration namely, demonstration in use and demonstration in particular.”
The demonstration-cum-discussion method is not a single method. It is combination of two methods, more clearly a resultant method resulting from the combination of discussion method as well as demonstration method.
One can come across two types of demonstration namely demonstration in use' and 'demonstration in particular'. Perhaps the most common and effective forms of demonstration is that of demonstration use. It is that form of demonstration where salesman allows the prospect to try the product.
Demonstration is not a physical manifesto but a psychological tactics of convincing to prospect that the salesman has the best product that fills the need of prospect. It is such powerful way of appealing that the product sinks in the mind of a prospect and sells well.
It will not be out of place if it is told that demonstration is a part of sales talk presentation. Therefore, what factors make sales presentation more effective, same points hold good.
The significance of demonstration is amply demonstrated by the following points, which are worth pondering. These are: Sales take place only when the minds of salesman and the prospect meet together. There are many customers who believe in only after seeing or realizing a product, its performance or its strength or weaknesses.