Tag Archives | Consumer Behaviour

Consumer Behaviour

“Consumer behaviour may be defined as that behaviour exhibited by people in planning, purchasing and using economic goods and services. If the marketing executives possess an adequate understanding of consumer behaviour, the overall effect of their marketing effort would be enormously successful.” Consumer behaviour is the decision process and physical activity individuals engage in when […]

Factors of Consumer Behaviour

Everything you need to know about the factors of consumer behaviour. Consumer behaviour is the reaction of individuals in obtaining and using goods and services of a particular type. In the words of Walter and Paul, it is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and […]

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