Tag Archives | buying

9 emotional product buying motives of customers

Emotional product motives which induce the prospect to decide to purchase a product without much reasoning. These motives a rise due to some emotional factors like pride, jealousy etc. the emotional product motives may be further divided into following types:

By |2011-03-15T10:18:52+00:00March 15, 2011|Business|Comments Off on 9 emotional product buying motives of customers

Brief note on buying motive of customers

Buying Motives” are motives which make people to buy things. Professor D. J. Duncan, defined buying motives as “those influences or considerations which provide the impulse to buy, induce action or determine choice in purchase of goods and services.”

By |2011-03-15T10:17:28+00:00March 15, 2011|Notes|Comments Off on Brief note on buying motive of customers

Who else wants to know the secret of group influence on buying motives ?

In the area of psychological determinants of consumer behaviour, it is seen from the point view of an individual and how buying motives make him to behave this way or that way ever, man is a social animal and, therefore, sociologist and social psychologists have attempted to explain the behaviour of a group of individuals and the way in which it affects the conditions and individuals behaviour in purchase decisions.

By |2011-01-22T08:54:13+00:00January 22, 2011|Business|Comments Off on Who else wants to know the secret of group influence on buying motives ?

What is the difference between Buying Motives and Selling Points?

We have reached now that stage of discussion where it is unavoidable to note the minute points of difference between 'buying motives' and the 'selling points'. It is so because, for good any people, there is no difference between the two closely interlinked terms. It is quite acceptable case of those who are lay-men.

By |2011-01-22T08:54:13+00:00January 22, 2011|Business|Comments Off on What is the difference between Buying Motives and Selling Points?

Here is a method that is helping salesmen to understand the significance of buying motives of customers

Buying motives are the "inner feelings" of the buyers and he tries to satisfy them at any rate to the maximum possible extent. Buying motives being model of consumer mind on specifications, play an important role in the entire scheme of selling and, therefore, production.

By |2011-01-22T08:54:13+00:00January 22, 2011|Business|Comments Off on Here is a method that is helping salesmen to understand the significance of buying motives of customers

Brief note on the buying policies of a customer

The first chunk of sizing up process namely 'Character analysis' is a must to read the mind of a customer to gauge him to adopt an approach to convert his desires or needs into - ants. However, we are going by external features where one may come to wrong conclusions.

By |2011-01-22T08:54:13+00:00January 22, 2011|Notes|Comments Off on Brief note on the buying policies of a customer
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