Tag Archives | buying motives

What is the significance of studying buying motives of customers ?

Buying motives are the “inner feelings” of the buyers and he tries to satisfy them at any rate to the maximum possible extent. Buying motives being model of consumer mind on specifications play an important role in the whole scheme of selling and therefore, production.

By |2011-03-15T10:48:33+00:00March 15, 2011|Business|Comments Off on What is the significance of studying buying motives of customers ?

Do you recognize the 31 important types of buying motives of customers ?

There is no one single way of classifying buying motives. The study of buying motives is part of human behaviour and human behaviour is a part of psychology which is the study of human mind of all subject, human psychology though it is the oldest, it took centuries to understand human mind, still it is considered as the youngest science.

By |2011-01-22T08:54:13+00:00January 22, 2011|Business|Comments Off on Do you recognize the 31 important types of buying motives of customers ?
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