This provides simultaneous communication. People telephone to the broadcasting station on a given telephone number at the time of broadcast and ask questions and the experts at the station reply to their queries immediately.

Voice-Mail:

This is a service facility where people can telephone and record their requests, complaints, suggestions and appreciation, etc. These messages are later retrieved and played back in a special voice Mail Programme with suitable replies to their queries.

Radio Bridge:

ADVERTISEMENTS:

This is programme on special occasions and is broadcast live by up linking AIR stations through satellite. It represents a live interaction among the participants including listeners in different parts of the country. Presently 20 AIR stations have up linking facility.

Radio Paging:

A major application of the additional data service injected in the FM broadcast channel known as RDS is radio paging.

It would provide alert signals, emergency calls, valuable information etc., the service will be highly useful for medical professionals, business executives, commercial applications and emergency services. AIR has FM transmitters at 17 centres.