Indian society is of average middle class people. They are worst sufferers of day to day soaring prices. Upper class people and big in­dustrialists never bother and suffer due to rising prices as their income also increases. But the income of the middle class persons is fixed. If the income increases it is not proportionate to the rising prices. The result is that they are the victims of rising prices. But the poor fellow can do nothing. After crying for some days he tries to adjust his budget accordingly. Even the government is unable to stop rising prices. It is also compelled to increase the rates of commodities under their control to reduce subsidy. Though the standard of living is also rising high in metros. To increase the demand of the new products electronic and print media is playing a major role. The purchasing power of money has declined. But there is no hope of checking the price rise.