7 Morale Building Process summarised by Ralph C. Davis in an organisation are as follows:

Ralph C. Davis summarised the moral-building process thus:

1. Development of good leadership at every level.

2. Analysis of individual and group interests and objectives and their relation to organisational service objectives.

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3. Establishment of common concepts and yardstick of values.

4. Provision of the values, both tangible, and intangible that are desired by individuals and groups in the organisation, in adequate and proper amounts.

5. Prompt discovery and equitable adjustment of conflicts between personal and organisational objectives.

6. Continuous identification of organisational objectives.

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7. Morale maintenance.