Women are a class of their own. They are talkative, more sensitive and conservative on attitude. Usually they come in a group, examine articles minutely and indulge in bargaining. A sizeable purchase or the family is done by them. Motives of economy, fashion, vanity, affection and jealousy induce them to a great extent. According to R. S. Davar, “Women customers want to be treated as queens”. An intelligent salesman should be gentle and courteous in his treatment of ladies. He should not make them comfortable allowing to handle commodities and take time to decide. He must be prepared to answer queries offering suggestions, using flattery and pointing out concessions and services to get good response.