Account Executive:

Account executive is required to understand all aspects of the client’s business, plan the advertising campaign, co-ordinate work on the campaign with the client and the various specialists working on the campaign.

He/she is responsible for allocation of funds to the various media, for keeping within the agreed budget and for producing detailed progress report.

Market Research:

ADVERTISEMENTS:

Market researcher has to carry out market research before planning a campaign in order to explore possible markets for the product. Data is compiled about the product’s uses, it’s advantages and limitations, the competitor’s products, and an analysis is made of potential customers.

Media Executive:

Media executive studies newspaper circulation statistics, television audience figures, statistics on income groups, buying habits etc. on the basis of this research, media executives suggest the media through which the advertisement is most likely to reach the maximum number of potential buyers.