(i) The consumer movement arose out of a dissatisfaction of the consumers as many unfair practices were being indulged in by sellers.
(ii) There was no legal system available to consumers, to protect them from exploitation in the marketplace.
(iii) It was presumed that it was the responsibility of the consumers to be careful while buying a commodity or service.
(iv) It took many years for organisations in India, and around the world, to create awareness amongst people.
(v) This has also shifted the responsibility of ensuring the quality of goods and services on the sellers.