What are the Three Innovations introduced by Kerry Packer?
(i) Kerry Packer, the Australian television tycoon signed up 51 of the world’s leading cricketers and staged unofficial Tests and One day internationals under the name ‘World Series Cricket’. His innovative ideas helped to develop the image of cricket as a televised sport, marketable game; which could generate revenue.
(ii) Due to his innovations coloured dress, protective helmets, field restrictions, cricket under light, became a standard part of the game.
(iii) Continuous television coverage not only made cricketers celebrities but expanded the audience for viewing cricket, and broadened the social base of the game.