The brainstorming is unified technique which was developed by A.F. Osborn:

It is used in all situations? When there is a need for a large number of new solutions in order to answer any particular problem. We have to create an atmosphere which is conductive for free flow of ideas.

To create maximum brainstorming technique, the following have to be followed:

(i) The brainstorming session may last between 40 minutes to 1 hour. Even short sessions of 10-15 minutes duration can be effective.

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(ii) A small conference table can be used to allow people to communicate with each-other easily.

(iii) The problem should be clearly stated. They should not be too broad.

(iv) The problem should not be revealed before the session.

(v) When ideas arc given, no judgment or evaluation should be made. Criticism should be withheld till later in the day.

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(vi)Freewheeling is appreciated which means, the wider the idea the better it is. The reason behind this is that it is easier to turn down ideas that think them up.

(vii) Quality is wanted. The greater number of ideas, the better it is.