The main features of multiple shops are as follows:
1. Large size:
Multiple shops are a form of large scale retail organisation.
2. Specialisation:
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Multiple shops specialise in one line or limited variety of goods of daily use. For example, Bata stores deal in footwear and related items.
3. Decentralised location:
Multiple shops are situated in different parts of the country as near to the customers as possible.
4. Centralised management:
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Multiple shops operate under centralised ownership, direction and control. All shops are owned and controlled by a single firm.
5. Cash sales:
Goods are sold on cash and carry basis.
6. Uniform display:
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Every shop has similar decoration, layout, window, display, etc.
7. Centralised supply:
Goods are produced or purchased centrally. Goods are supplied to various shops by the central office.
8. Uniform Prices:
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Goods are sold by all the stores at uniform prices fixed by the central office.