In the modern society, educational technology has become a panacea for all educational ills. The electronic future of our country seems to be very positive and bright in the field of education. The spokesmen of educational technology proclaim that it has a liberalizing influence on education. Frank. W. Banghart has rightly observed that, “use of computers for scheduling classes, advanced techniques for planning and control, technological advances in media and mechanical and automated laboratory equipment all port and significant change in how educational institutions will be operated.” It has become increasingly clear that educational technology will improve the quality of education by replacing the traditional teaching modes and supplementing the teacher-student interaction.
Communication is an Organization
A communication system exists in any institution, whether it is a corporation, nation, family or school system. It is the means of transmitting information emotions values and insights. If it is used to develop cohesiveness and commitment among members of a group, depth as well as accuracy is important.
As far as group development is concerned, communication is necessary if a group is to be formed. Group cohesiveness depends upon common goals, so it is necessary for group members to communicate enough to discover what they hold in common and to identify the areas of difference that should be studied further. If group members are really to value each other through interaction, it is necessary to have the type of communication that will gel below the superficial layer of outward appearances.
If group interaction is not an attempt to learn purposes, values, insights, understanding, and knowledge held by the others, the group’s bonds will be formed only by what people can observe.
Without depth communication, the people remain an organization without loyalty to each other or to a set of purposes. Each person is really alone. Each is controlled by the organizational structure that gives power to the person sitting at the crossing of the channels used for transmitting information, its organization are to become cohesive groups, the communication must make it possible for group members to form adequate judgments about the worth of each other through having the opportunity to discover the real motivation of fellow members.
From what has been discussed above, we can conclude that communication is a process of social interaction, i.e., in a communication/ situation two or more individuals interact. They try to tangibly influence the ideas, altitudes, knowledge and behavior of each other. Communication is an exchange of information, knowledge, ideas or feelings taking place between two individuals.
In a face-to-face situation communication is not a mere exchange of information but something more, because in such a situation, along with the information one passes, the gestures, expression, language, the manner of expression and tone-all these combined together, create a sort of impact on both. Some kind of change occurs as a result of interaction. This change may be visible in terms of knowledge and behavior.
Communication can take place with any utterance
Communication can take place even without uttering a single word. Our senses audio, visual, touch and smell communicate. The ringing of an alarm clock communicates to us that we are to get up, the peep outside the window i.e., the visual sense, gives ns the indication of weather rain, snow, fog, storm, etc., the touch of a pot, whether hot or cold, communicates to us whether it can be handled or not; the sense of smell gives us knowledge, whether Halwa, Omlette, Paratha, is being cooked for breakfast.
So when a message is sent from a source to a receiver and produces specific mental or physical response communication take place.
Communication – a – two – way process
The index of communication may not always be a positive reaction. Therefore, it is essential that the transmission of facts of information is carried in such a manner that the meaning intended and the use of the message is understood by the communicates, so that it becomes a two-way process,
Communication has many varieties
There are various ways in which people communicate, e.g., the exchange of greetings differs from country to country. It is different even among different religions and groups of people in the some country. We say Namaste with folded hands, or bow and touch the forehead, while saying ‘Adaburi’, or as among the Sikhs say ‘Sata-Shri-Akal’ in Punjabi. Simple gestures are an effective tool for communication. So a good communicator is able to find out feelings or reaction through varieties of ways.
Communication is mostly Complex and Indirect
With the development of science and technology the forms and ways of communication have become more specialised. Radio, television, movies and telephone systems are the different methods of communication of recent origin.
Earlier communication was mainly oral or written and was direct because the communicating individuals had a face-to-face contact. However, in the complex societies of today the process is more complex and indirect because of the use of modern gadgets. This type of communication is more of an indirect type as the individuals do not face each other. People in such situations, communicate without coming into close proximity.
Communication process help for the fulfillment of educational objectives and to provide useful information’s to solve various problems.
Communication is a purposeful activity. The main function or purpose of communication is to change or guide other pupils behavior. To achieve this purpose several approaches can be used. He may be informative, commanding or instructing or persuasive or interesting.
The purpose of communication is designed for a particular person or a group of persons. It could before the communicator himself, or a particular individual, or a group of individuals. Similarly, it can be fulfilled cither by immediate reward or delay reward. It can be both consummator or instrumental.
The Nature of Communication
Communication is more than that. It is an attempt by the individuals involved to share their own feelings, purposes, and knowledge and to understand the feelings, purposes and knowledge of the others. Gestures, facial expressions, posture, space arrangements and time enter into the interaction. Between two people, communication is a two-way process. As more individuals are involved, the processes multiply.
Earl Kelly (1952), defined communication as “the process by which a human being can know to a degree what another thinks, feels or believes. It is the means by which an individual’s need for others can be satisfied. It is the source of all growth except body building, and the key to human relatedness.”
It is obvious from this conceptualization that if the supervisor wishes to influence or be influenced by teachers, he must communicate. Communication is the means of learning and growth and therefore, a fundamental element of the supervisor’s effort. The facilitation of supervisor-teacher, teacher-teacher and teacher-student communication must become a basic focus of the supervisory behavior system.
C.C. Schrag and O.N. Larsen (1954, p. 360) developed a definition of communication: “Communication maybe defined as the transmission of meanings through the use of symbols. When men interact by means of symbols, they are engaged in communication. The sender and receiver have communicated only if they identify themselves with each other’s situation.”
Most concepts of communication include a sender, receiver, message, channels, medium and effect.