Consumer Associations or consumer councils have been organised to protect the rights of consumers. A nucleus organisation called National Consumer Service (NCS) was formed in 1963 in India.
Several consumer associations and councils have been formed in metropolitan cities. In 1966 a Consumer Guidance Society was formed in Mumbai. A National Consumer council of India was formed in Delhi in 1968. The main functions of a consumer association or council are as follows:
(i) To collect and publish market information for education of consumers.
(ii) To organise protests against the malpractices of businessmen.
(iii) To press for legislation for protecting consumers.
(iv) To make consumers aware of their rights.