Standardisation of product is an important measure taken by the government to protect the consumer from lack of quality and varying standards of goods. In India these standards are achieved through “Bureau of Indian Standards’ which is earlier known as the “Indian Standard Institution”. It has the responsibility of laying down the standards for industrial and consumer goods on a scientific basis and certifying the goods that meet the prescribed quality and standards.

Very important measures have been taken by the government to protect the consumers from lack of quality and varying standards of goods by creating standards institutions:

(a) For this purpose, the government has established Bureau of Indian Standards (BIS) for standardisation of Industrial and Consumer goods.

(6) BIS certifies the goods that meet the standards and prescribed quality (ISI) or Agmark.

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(c) The government undertakes regular and surprise inspections. Testing of samples is done for conformity of licensee’s performance.

(d) A consumer can also complain to the BIS office if the certified product is not up to the mark.

(e) Creation of Agmark for standardisation of agricultural products.

(f) This Agmark is implemented under the Agricultural Produce Act 1937.