The process of marketing research includes the following steps: 1. Defining the Problem or Need 2. Determining who will do the Research 3. Picking out the Appropriate Methodology 4. Data Collection Process 5. Data Preparation, Tabulation and Analysis of Results 6. Presentation and Report Generation. Marketing Research Process Steps Marketing Research Process – 5 Steps (With Examples) The marketing research [...]
A marketing strategy is a process that can allow an organisation to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centred around the key concept that customer satisfaction is the main goal. A marketing strategy is most effective when it is an integral component of corporate [...]
Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. According to P. Kotler marketing strategy as "a set of objectives, policies and rules that guides over time firm's marketing efforts". Marketing strategy involves careful [...]