Demand forecasting is the task of projecting the future demand of a firm. The demand forecast indicates how much of a product is likely to be sold during a specified future period in a specified market, at specified prices. Demand forecasting serves as the starting point for practically each and every activity. It enables the firm to identify its precise [...]
Integrated Marketing Communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialog with them. IMC includes the coordination and integration [...]
Marketing concept is customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals". "The marketing concept is a corporate state of - mind that insists on the integration and co-ordination of all marketing functions, which in turn are welded with all the other corporate functions, for the basic objective of producing maximum [...]
There are many choices available to the advertiser for the media. Effectively mixing these media is an important part of designing quality advertising. To do so the advantages and disadvantages of each individual medium should be understood so that the advertising campaign features successful combinations. Some of the types of advertising media are:- 1. Mass Media 2. Print Media [...]