It’s Sunday Morning, Wow! Beginning of yet another weekend, time to unwind from the hectic schedule. Looking forward to an unhurried breakfast. So the first thing we like to do is grab a newspaper and have a sip of tea, sitting cosily on a couch.
Think of a newspaper. Of all the events that occur daily around the world, or in your own city, and how they’re neatly organized into columns, with the occasional highlighted quote from an interview. The formality of it all.
Now a day's Radio, Television, advertising companies, market research agencies need to devise strategies which can produce the best results, i.e. communicate most effectively.
Since Indian newspapers started in the 18th century, many papers have fallen by the way side and many journalists during the earlier years had to enjoy the hospitality of one or the other of His Majesty's innumerable prisons.
The mass media in Russia which is a communist country is directly run by the government. The newspapers, the radio, the T. V. and the cinema are all the monopoly of the State. The main objective of the media is to boost the State propaganda and wash-brain the citizens about the good points of the socialist system existing there.
In the late 1940s two events of far-reaching importance took place in the three Western zones of Germany: the Currency Reform and the setting up of the Federal Republic. The Wahrungsreform of June 1948 replaced the Reichsmark, which was so little trusted that in daily life cigarettes had tended to become the accepted currency, with a new 'Deutschmark'.
Newspapers started apparing in Germany in the late 17th century but they were only of minor importance with censorship and other political devices throttling their development for over a century.
Newspaper publishing today stands on the verge of technical revolution in its 400 years' history.
It is a subject of controversy whether mass madia should cover felony offences subsequent to arrest, or whether this should be limited by law to the court record only until the verdict is available.
Television has some limitations which the press does but television has a natural attribute that is recognized though not completely understood-the peculiarly personal and graphic impact on its viewers which the printed word cannot match.