Who else wants to know the 8 compulsory responsibilities of a good salesman?

1. Sales Maximisation:

Sales persons are paid quite handsomely because of their contribution to increase company’s sales-turnover. Their prime responsibility is to increase ales volume. That is, they are to attain a sustained and consistent performance in their sales targets and territories. Individual targets are called as sales quotas and team targets are referred to as sales territories-the geographical area-in which they are working. Increase in sales is to fee achieved within the guideline laid down by the higher authorities. These guidelines or the objectives speak of company’s philosophy vision and mission. That is, the main task of salesmen to create more and more satisfied customers or permanent accounts. This is not an easy task, it is a delicate and creative and aggressive task demonstrating their sales abilities skills and acumen. Real increase in sales will mean greater satisfaction and delight to consumers, more profits to the manufacturers for future growth and expansion and better rewards for their efforts Hong with intermediaries.

2. Company Image Building:

Each person aspires for having the highest accord for Es excellence. This speaks of peak- performance, status in all dimensions. Salesmen are the silent ambassadors of the company who link the world of consumers with the producers. Consumer is the Rex and the hub of the economy. He is the final boss whose wishes are to be fulfilled in every aspect. He speaks of quality product, reasonable pricing, timely availability of goods  and services, sufficiency of supply at the points required. In a word, salesman builds company image when he creates a ‘satisfied customer’, a “oval customer’ who wants to associate with the company. It is possible through hard work of building long-term partnership with the customers declares by good deeds. ‘Company image’ has three things — company’s products and services, labour or employees, and the money or the investment. A company is said to enjoy good image when company’s products and services have highest market share in product or service market; when employees are happy as they are paid well as compared to other companies.

In other words, the other salesman and youngsters are panting to join and serve this company. What is more important is, in the capital market, the company enjoys and status as it declares regular and fairly high rates of returns on shares and other forms of investments. Banks and credit institutions are eager to grant credit-both short-term and long-term on easy terms. The key to this resounding success is the sales army which makes or mars the fortunes of the company.

3. Self-Development:

A company grows and flourishes when the sales-army is growing. Company has good many opportunities and challenges too. That is, it has its strengths and weaknesses. A company may have other resource constraints, but an aggressive, active, agile and adaptive sales force can overcome all the hurdles. The company’s challenges and weaknesses can be turned in to opportunities and strengths, if the sales force is capable. It is the most vital resource.

Therefore, each and every salesman or salesperson is to find the ways how he can improve his performance. This hunger for self improvement will find the ways. It is because, if he does not develop, he will perish as competitions and speed are the two factors that leave the organisation and as such both the organisation and the sales force which make the organisation will have to perish. Therefore, survival and nourishment are hinged on self-development.

4. Implementation of Company Policies:

The blue print for company’s success comes in the form of ‘plan’ the blue print for future course of action. To implement these plans there will be policies, strategies and tactics. In case, the sales force understands the implications of plans, policies, strategies and tact in, it will be able to implement the plan with a great success. A dream turned to reality, a promise turned into performance par excellence. The company plan turns into a reality a performance when each salesman is faithful sincere honest, bold, capable of taking initiative and act.

Each sales person is a member of a company-the family where family secrets are not be shared or sold for personal gains to competitor. This is the part and parcel of the family and can not back out but to backup the team. He should remember that unity is a strength and disunity is a great weakness. That is why, the paradox that runs-as “united we stand divided well fall” —holds good. In a sentence every one should perform as what he is asked to perform individually and as a team member.

5. Participating in Manpower Development:

Manpower development is an ongoing activity so long as company goes on for ever. A progressive company has its gates open for the new entrants and those who want to go out for better prospects or other reasons both avoidable and unavoidable. New hands qualified are selected. These are raw diamonds which are to be washed, cleaned, polished, shaped to emit the brightest light. That is, these young entrants who have all the potentials have to be educated, trained, perfected to play their role that is assigned to them in the organisation. No salesman is evergreen, for he starts his career as a young aspirant, stays, grows, achieves perfection and sooner or later has to retire. These stages of aging can not be avoided. Hence, each salesman is to move from lower level to higher level creating superior and junior or sub-ordinate and higher authority positions. He is to teach, coach, tell train his sub-ordinates which results in building a strong army of sales force which balances, strengthens the structural and functional efficiency of the organisation. One should say, that there is separate department responsible for selection and training and have development. It is not so. Though selection and training is the responsibility of sales manager, each salesman a a part of sales department.

6. Best Use of Authority:

Each salesman is granted a set of authorities or powers to enable him to perform his duties. These powers are granted to discharge his duties perfectly. These powers are given for proper use and not for misuse. Here, he has the responsibility in fact he is to use his powers appropriately for best results but not to hurt, harass any body or to have personal gains. These powers are given in the areas of price at which he is to sell, discount, extending credit, to the customers, to spend the money on certain expenses. Finally, there is limit on these powers or authorities given which he is not to cross or exceed. It is because he is accountable for each and every deed that does in discharging his duties and use or misuse of powers. Finalisation of deal after negotiation should be with in the safe limits, it a because crossing the limits is always risky and dangerous and a kind of disrespect to the discipline of the company.

7. Never Speak of Organisation :

In every organisation, people of different nature and there are goods, bad and indifferent. It is but natural that birds of same feather flock together. That is, organisation gets divided unofficially though all employees are equal. In tie process of management, differences of opinion, frictions, of bickering are quite common. The disgruntled workers talk ill of their coworkers, of their seniors and juniors and even or orzanisation. This is something fatal because, outside organisations come to know about it and tike undue advantage of the situation to the total yet slow runner of the company for its no fault.

8. Avoid Fraudulent Activities and Misuse of Company Property:

The name of the company is to be used never for his personal gain. Salesmen having access to goods, services, status, which are to be used for the cause of increasing company sales, to uphold the status of company. He is supposed to render true and factual accounts, honest and frank opinions about persons and forms he comes in contact. The company trusts the bonafides of a good salesman; at the same time, the salesman is to be faithful to the ray masters and the company that has provided with a sound and safe job.