Mostly the retailers raise such objections. The prospect must be having wide range of existing brands and his store is full with these. In such a situation, the salesman should not accept what he says. In fact he should pinpoint that the current lines are not selling because of the certain lapes on the part of the retailer. He may say that the prospects products are self warmers because they are not fully advertised and made known to the customers. That is why, they are slow sales and slow sales are the root causes of increased overhead costs. Then he drives the attention to his products. They are well advertised and placed and therefore, are in good demand. They are better in quality and it pays to stock them to improve his stock turnover.