Children are not only pure consumers but have their deep impact or purchases of the family. It is very difficult to define as to who are children if we speak in terms of age. Experts differ widely as to what shall be the age group of children. However, children are those who develop diffentiating senses.
Hence, children can be considered from the age group between three and nine; one may ask as to why between three and nine. This period is the early stage of mental maturity. There is no any hard and fast rule as to why one should take age bracket of three and nine. It can be even upto fourteen.
These normally buy their requirements like toys, eatables, especially bakery and confectionery products, school-stationery items such as paper, pencils, erasers, pens, scale, compass, colour boxes, their casual footwear, ready wears, grocery items for five family—may be both dry and green grocery items. The children of today are very particular about their items of breakfast, health equipments, sports, items bicycles and so on. These children like a particular shop or shopping centre and become regular customers. Children bargain but do not argue as they are innocent and of tender age.
Salesman has a very crucial role. Children should not be disregarded. They are the group who have purchasing power only next to home and finance ministers. Sweet talks and cooperative dealing will elevate them and they develop liking for a particular salesman and sales shop or outlet. They become very friendly. At any rate children should not be cheated as it is likely to poison sweet and long standing relations. Good salesman bait them with latest arrivals of products and the concessions that they can avail.