Group customers or shoppers are those who are accompanied by their friends and relatives to buy his or her needs. A son or a daughter may be accompanied by his or her father, uncle, aunt, mother or other in-laws or a pal or friends. Such persons choice, purchase decision is influenced by the group, particularly the group leader who dominates the scene and situation. In other words, the real consumer is one, purchase initiative is another, purchase decider is another or others. All the roles dilute the absolute decision authority of a real purchaser or consumer.

The sales man should not discourage the group however small the deal may be. He should welcome entire-group and identify the real buyer and in the ever or influences. He should satisfy both as he is interested in constructing the sales. He faces a very delicate situation particularly in case of youngsters, If the age group is consisting of opposite sex his role is really vital. He is to lake into confidence one and all and offend none because, he is to get his sales deal clinched.

To sum up, the knowledge of the customers is of special significance because, they are the heart throbs of sales efforts. A perfected practice of sizing up a customer above will help to open the consumer minds and hearts, lightening their pockets and filling their minds with scintillating satisfaction and progressing the prosperity of the selling house.