Get rid of failures by following these 12 golden rules for selling absolutely any product

There is a definite format made up of sequential and, hence, logical steps. These are:

Golden Sales Rules of successful salesman

1. Attracting the Hesitant Customers:

Generally, nervous type of shy type of customers hesitates to enter the shop. In the market place, there is a row of shops and customers or prospects particularly coming for the first time and those from rural areas are in “two mind’ of ‘entering’ or ‘not entering’ the retailers shop. Such persons who are one few must be made to jump it, such prospects stand in front of the shop on the road for a reasonably longer time. It is the duty of the counter salesmen to give green signal looking to their body language and by using commencing communication by gestures or verbally to indicate that they are entering a safe shop and they are in safe hands. It is really an art of attracting such undecided customers and see that they enter the shop without any hesitation.

2. Welcoming Them with Smile:

The retail salesman is to welcome every customer with a gleaming smile. In this regard, the customer is the guest and the salesman is the host. Smiling costs nothing but brings back lot of business, name, fame and fortune to the selling house. However, smiling is the great art. It is said that a sensible salesman smile with his eyes and sees the customer with his brain. That is it is rightly said, “It is smile that multiplies and sorrow that subtracts.” If you smile the world smiles with you and you weep you are to keep your goods with you.”

3. Greeting the Customer:

Mere smiling without gestures and greetings will be like a pantomime. Greet the customer in his mother tongue preferably. This touch of mother tongue makes all the difference. A courteous welcome makes the customer feel at home. Salesman should flatter the customer little to create a permissive mood taking care of his attire, colour or his or wearing. A sense of personal touch and tinge of belonging will be an added advantage. Make it open and clear that you are at his best service.

4. Shaking hand:

Hand shaking is another delicate aspect. Sales people should not automatically extend their hand to a prospect, particularly if the prospect is seated. Shaking hands should be the prospects choice. If the prospect offers a hand the sales person should respond with a firm but pat over powering handshake while maintaining good eye contact. Chances are that salesman experiences both a limpid hand shaker-a hand with little or no grip – and a bone crunching grip. Either impression is often tasting and negative. Even if the salesman is to have sweaty hands carry a handkerchief. Women should shake hands in the same manner as men do. They should avoid offering their hand for a social handshake — palm facing down and level with the ground, path fingers drooping and pointing to the ground. Likewise, a man should not force for a social shake hand from a woman in a business environment. While having a handshake cultural norms should be strictly followed which differ from country to country.

5. Offering a Seat:

In most retail shops, the customer arrangements are such that the customers are to stand longer. In fact, there are so many minute items that need a close look, which is much easier, by sitting than standing. That is why, in case of jewelers, textiles, millinery dealers or shops, shoes shops, special seating arrangements are made allowing the customers to sit comfortably. Again, B customers are handicapped, old, and ladies are to offered seats immediately.

6. Express Ready Willingness to Serve:

The selling profession is basically a service line where he is meant for serving every one a comes in contact. As soon as the customer comes to his counter, he should be ready to serve and must openly express as to what he can do for the customer in question. A salesman is not a mechanical device but a meaningful service idol and icon dealing with people of all sorts. He should take consumers into confidence by becoming one with his waves of thought and electrifying sight. As an observer, he prefers to look to the consumer to his behavioural expressions or body language than to his products. However, spot lighted looking at the customer is dangerous especially is case of shy type of ladies. The salesman is to show his eagerness to serve and serve promptly and amply.

7. Develop Right Attitude:

Attitude —a state of mind of a retail salesman towards prospects or customers plays significant role. It is the compendium of his manners, voice, actions, postures, stances – all com much during the process of persuading and selling. A perfect salesman is one who attends hi customers individually, accordingly and promptly. His attitude is not a mechanical or duty bound. Instead, he attempts to create a personal and natural atmosphere with every individual customs Customer should be made to change his mind so much so that because his good attitude and serving the customer is impelled to buy. If not buying, at least he carries a good impression and that salesman is on the top of his list for next visit. It is because a good salesman sells not the product but the firm’ his ideas.

8. Avoid asking too Many Questions:

It is a must for a salesman to ask questions to the prospect to understand him, his exact needs. However, too many questions should not be asked. As per experts’ opinion, a salesman asking too many questions is a poor salesman. Such habit gives an impression that salesman lazy, that he is not a creative salesman. A person who asks too many questions is the mere ore taker and not a friend, philosopher and guide to the customers in purchase decision-making. Never he should ask personal questions particularly dealing with ladies while selling sensual products. A good salesman understands the customer and his exact needs by his body language expressions. Salesman is good face-reader as face is index of mind.

9. Follow F.A.B. Policy:

To open sales talk favourably, the salesman must make use of F.A.B. policy. F.A.B. stands for Features, Advantages and Benefits of the product or service. A small and smart start: sentences hovering round these three areas guarantee smooth sailing. A product feature is a physical characteristic of a product, a product advantage is the performance feature of a product that describes how it can be used or will help the buyer and a product benefit in a favourable result the buyer receivers from the product because of a particular feature or an advantage that has the ability to satisfy the buyers need. F.A.B. should be cleverly used. For instance drops of this chemical doubles the strength of one liter of petrol. This musical device is cordless and can be lucked in any pocket.”

10. Show Medium Quality Products:

There is a possibility of offending a customer, when the salesman shows goods of either of very high quality or of very low quality. Showing high quality of products to a customer interested in lower quality cuts the chances of sales. Contrary to this, if the products of low quality are presented to a customer who is interested in high quality goods, there is also danger of losing a good milking cow. When he starts with medium quality and price range, there be definitely reaction by the customer; some customers openly tell that their budget is in range of “Rs……….. and Rs………….. “. This is indication for the salesman now to either to show  high quality or low quality goods. There is a point where both parties meet and deal clicks.

11. Welcome Every Objection:

Not that every salesman succeeds easily because things go according to his plan. In read a strike of deal there are certain blockades. That is the customers are interested in buying product provided their doubts or objections are clarified by the salesman. These objections may be relating to quality, price, performance, replacement and so on. There are some customer who try to ask questions or oppose what the salesman proposes. As a wise salesman, he she welcome every objection and remove their doubts about these objections or excuses. Never should avoid or bypass these objections. Once he meets the objections, the road to success near.

12. Ask the Customer to Visit Again:

Once he succeeds in selling the products, his task of selling is not over. No salesman wants to treat the customer only once. He is to build the lasting relations or partnership of business relations. Once he concludes the sale, he should thank the customer for his valuable visit and request him to visit the shop again assures best services. This is not applicable only to those who buy, but those who do not buy also. It is because, it creates a lasting impression. It adds to the reputation of the selling house and selling staff.