PURA stands for providing Urban amenities in Rural Areas 70 tackle the problem of migration of people from rural to urban areas for employment, president APJ Abdul Kalam has proposed the concept of PURA in the VISION 2020 project initiated by him. Its objective is to make rural areas as attractive to invertor as cities are. Then, rural areas too will generate urban- style employment to halt, if not reverse, rural urban migration. Its major objectives can be summerised as below:

i. Replacing agriculture by connectivity as the Driving Force of rural development.

ii. Job creation should be concentrated in industry and services and farm employment should decrease.

iii. Providing high cost advanced technology to village.

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iv. Providing same per capita investment to rural areas as cities do.

v. Rural fund are for investment not for consumption.

vi. Treating rural development as corporate social responsibility. The PURA scheme envisages.

vii. Linking a loop of villages by a ring road about 30 km. in circumference with frequent bus services. That will integrate the population of all connected villages into one market. Those, those villages become a virtual city with a potential to expand and accommodate 3-5 lakhs population.

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viii. Compensation to farmers for the land acquired from them not by a lump sum but by an annual fee equal to twice the price of the produce they grow. That gives farmers perpetual inflation protected income.

ix. Sub-leasing the land to employers both for business and for employee residences within walking distance of each other. That will virtually eliminate daily commuting to work, an unavoidable evil in city living.