1. To take the challenge of television, radio format must be distinctive and competitive. The programmes should be interesting enough to hold the audience.

2. To ensure local level need based production of radio programmes radio needs to be made a localized medium.

3. Independent agencies interested in radio programme productions should be encouraged.

4. Radio stations and programme producers need to have collaboration and co-ordination between agencies like home science colleges, women’s welfare agencies and broadcasters for producing programmes that are intelligible, interesting, and educative to target groups.

ADVERTISEMENTS:

5. Outdoor and field based programmes also should be encouraged which have been very limited so far due to technical and financial limitation.

6. To strengthen the use of radio in networking developmental activities is necessary to promote listener’s forums in institutional and community contexts. Such feedback mechanisms provide data for audience research and lead to meaningful programming.

7. There is a need to set up broadcast coordination centres across the region to serve as local, regional, national and international programmes exchange units. They can identify programmes of common interest and disturb them in areas to which they are relevant.

8. To overcome language barriers, an infrastructure can be set up to transcreate radio programmes in the variety of cultural contexts existing in the region.

ADVERTISEMENTS:

9. Experts should be engaged by the radio stations to process and analyze feedback and assist in the production of field- based development programmes.