Good many salesmen who have mastered most of the aspects of selling are unfortunately still poor when it comes to closing an clinching the deal. These salesmen can be aptly compared to foot bailers who take the ball right across the field, but hesitate to make a goal.
A wise salesman asks himself some valid questions himself the answers to which will pave the ways to strengthen presentation. These questions are:
Acquisition of knowledge is a pleasure and the urge is there with every interested self improving employee. For a person who believes in the statement "work is worship", information seeking and finding solutions is in his blood.
Acquiring or gathering knowledge is one thing. It is only a part of knowledge utilization task. What is more important is its skillful, strategic and opportune use. Salesman is an utter failure if does not know how to use the rich fund of knowledge at his command as it makes his mass his and company's fortunes.
Specialty salesmen are those who specialise in selling speciality goods such as TV sets, audio, Video, audio-visual sets, fridges, cars, jewelleries, cosmetics, computers, type-writers, copiers, sound-gadgets, watches and clocks, washing machines and even costly stationery items.